Level One

Launched at the beginning of June 2010, LEVEL ONE was established by Grand Indonesia Shopping Town (GIST) to become a pioneering breakthrough in both retail business and Indonesian fashion scene. The neighborhood consists of 22 shops that host 28 brands of various fashion and lifestyle products. Also included in LEVEL ONE are a café, a charity store that sells merchandises that once belonged to certain Indonesian celebrities, and a space in which various exhibitions and presentations can take place.

LEVEL ONE is inhabited by young Indonesian designers---of fashion, accessories, furniture, and photography---whose ideas are very promising but their creative enterprises are yet to mature and still on the lookout for bigger stages on which they can show what they have to offer. GIST answered this call and devoted time to review the prospective brands based on the strength of their concepts, visions, and designs and on how determined and ready they are to achieve their goals.

Set in an area that stretches as wide as 2,700 m² at East Mall level 1, LEVEL ONE has a shop dedicated for every participating brand. The shops’ façade is uniform, but their interiors are left entirely to each tenant’s creativity, thus providing them with an opportunity to construct a space in which their ideas, designs, and products could properly fit.

As LEVEL ONE is PT Grand Indonesia’s way of doing its Corporate Social Responsibility (CSR), the company doesn’t stop at providing mere space for these designers, but also cooperate with them in every way possible to better promote and market their products and manage their businesses.

Ultimately LEVEL ONE is the youthful part of GIST that aspires to be a hip meeting point and melting pot of local creativity. It serves to nurture and facilitate the creativity and independence of young Indonesian talents. And most significantly, it is an inspiration for many young Indonesians to realize their creative capacity.